Circle Track renews/expands Kimmel Deal

Posted: Monday, January 20, 2014 by WKR in Labels: , , , , ,


Circle Track renews/expands Kimmel Deal

Circle Track Magazine, the #1 Source for Advanced Racing Technology, announced today that it has renewed its personal services agreement with ARCA Racing Series driver Will Kimmel. Kimmel, the third generation racer from Sellersburg, Indiana will represent the Tampa, Florida based publication for the 2014 season.

Kimmel and Circle Track, the largest short track racing media platform in the country enjoyed a successful year together that saw the 25 year old finish 8th in the ARCA Series points standings while competing in a handful of Street Stock races at his home track of Salem Speedway. With a solid relationship built, they plan on expanding their activities in 2014 with a brand new project.

“Toward the latter portion of last year, Will and I were discussing some ideas regarding Late Models and how we could take some of the technology we present in the pages of Circle Track and merge it with what Will and his team do at the ARCA level,” explained Publisher Rob Fisher. “Would it work? Would it not work? We’re going to find out.”

“Racers are always innovating, trying new things. It’s how you find better ways to go faster,” said Kimmel. “We came up with a concept for a Super Late Model that incorporates a truck arm style rear end with a more conventional Late Model front end. While it’s been tried a few times in the past, we are adding some pretty unique features that should make the car very competitive.”

Upon hearing of the idea Fisher thought it that it would make an excellent platform for a Circle Track project car. So, working with Kimmel’s Indiana based team and veteran North Carolina car builder Billy Hess, the trio set out to build what was aptly dubbed Project SLM. The car debuted to a great deal of interest at the 2013 Performance Racing Industry trade show in Indianapolis.

But this car isn’t just going to be a showpiece. A heavy testing schedule is planned for the car to dial in the rather unconventional setup. Once complete Fisher and Kimmel plan on campaigning the car at five marquee Super Late Model races in 2014 including the Winchester 400 and the Snowball Derby.

“At Circle Track we build cars, we test cars and we race cars, so it is only natural that we put this latest project into competition at the highest level,” said Fisher.

Beyond the track, Kimmel will also be featured in both promotional videos and technical articles as well as acting as a spokesman for the 30 year old publication. Many of those articles will focus on Project SLM.

“I’m very grateful to be working with Circle Track again this year. Everyone in our family has been reading the magazine for years, so we all know how big and how influential they are.” said Kimmel. “They cater to real racers with real hardcore technical articles that teach something every time you open an issue. I’m proud to continue to be a part of their team.”

All of Kimmel’s 2014 activities as well as the other projects for Circle Track will be chronicled in print and online at as well as the magazine’s various social media outlets. Those outlets include:

Twitter: @circletrackmag

Will Kimmel is also active online you can follow him on the following outlets:

Twitter: @willkimmel

About Circle Track:
For the last thirty years, Circle Track magazine has taken the most complex technical subjects and theories and put them in practical terms for racers of all levels. It is the proven source for dirt and asphalt Saturday-night racers to obtain the latest in racing technology and how to apply it. If it has an engine and somebody races it, Circle Track speaks to that consumer, with an emphasis on expert-level car construction, engine building and tuning, safety equipment use, chassis tuning, and racing technique. Reaching more than 200,000 racers through its print publication and comprehensive website, Circle Track is the largest motorsports publication in the country.

About Will Kimmel:

Will Kimmel, the son Bill Kimmel and nephew of 10-time ARCA Champ Frank Kimmel, has earned an impressive 13 track championships and over 90 career wins. He became the first rookie driver to ever win a feature event in his first Super Late Model start at the notoriously difficult Salem Speedway. That same year he became the youngest driver to ever win the Salem Speedway Super Late Model Championship at only 19 years old. Two years ago he started 21st and finished 3rd in his debut run in the ARCA 200 at Daytona International Speedway. Last year he was running 5th in the same race when a flat tire ruined his day.