Will Kimmel Racing News

PRESS RELEASE

Circle Track renews/expands Kimmel Deal

Circle Track Magazine, the #1 Source for Advanced Racing Technology, announced today that it has renewed its personal services agreement with ARCA Racing Series driver Will Kimmel. Kimmel, the third generation racer from Sellersburg, Indiana will represent the Tampa, Florida based publication for the 2014 season.

Kimmel and Circle Track, the largest short track racing media platform in the country enjoyed a successful year together that saw the 25 year old finish 8^th in the ARCA Series points standings while competing in a handful of Street Stock races at his home track of Salem Speedway. With a solid relationship built, they plan on expanding their activities in 2014 with a brand new project.

“Toward the latter portion of last year, Will and I were discussing some ideas regarding Late Models and how we could take some of the technology we present in the pages of Circle Track and merge it with what Will and his team do at the ARCA level,” explained Publisher Rob Fisher. “Would it work? Would it not work? We’re going to find out.”

“Racers are always innovating, trying new things. It’s how you find better ways to go faster,” said Kimmel. “We came up with a concept for a Super Late Model that incorporates a truck arm style rear end with a more conventional Late Model front end. While it’s been tried a few times in the past, we are adding some pretty unique features that should make the car very competitive.”

Upon hearing of the idea Fisher thought it that it would make an excellent platform for a Circle Track project car. So, working with Kimmel’s Indiana based team and veteran North Carolina car builder Billy Hess, the trio set out to build what was aptly dubbed Project SLM. The car debuted to a great deal of interest at the 2013 Performance Racing Industry trade show in Indianapolis.

But this car isn’t just going to be a showpiece. A heavy testing schedule is planned for the car to dial in the rather unconventional setup. Once complete Fisher and Kimmel plan on campaigning the car at five marquee Super Late Model races in 2014 including the Winchester 400 and the Snowball Derby.

“At Circle Track we build cars, we test cars and we race cars, so it is only natural that we put this latest project into competition at the highest level,” said Fisher.

Beyond the track, Kimmel will also be featured in both promotional videos and technical articles as well as acting as a spokesman for the 30 year old publication. Many of those articles will focus on Project SLM.

“I’m very grateful to be working with Circle Track again this year. Everyone in our family has been reading the magazine for years, so we all know how big and how influential they are.” said Kimmel. “They cater to real racers with real hardcore technical articles that teach something every time you open an issue. I’m proud to continue to be a part of their team.”

All of Kimmel’s 2014 activities as well as the other projects for Circle Track will be chronicled in print and online at www.circletrack.com as well as the magazine’s various social media outlets. Those outlets include:

Facebook: www.facebook.com/CircleTrackMagazine

Twitter: @circletrackmag

Will Kimmel is also active online you can follow him on the following outlets:

www.willkimmelracing.com:

Facebook: www.facebook.com//willkimmelracing

Twitter: @willkimmel

You Tube: www.youtube.com/wkr4469

About Circle Track:

For the last thirty years, Circle Track magazine has taken the most complex technical subjects and theories and put them in practical terms for racers of all levels. It is the proven source for dirt and asphalt Saturday-night racers to obtain the latest in racing technology and how to apply it. If it has an engine and somebody races it, Circle Track speaks to that consumer, with an emphasis on expert-level car construction, engine building and tuning, safety equipment use, chassis tuning, and racing technique. Reaching more than 200,000 racers through its print publication and comprehensive website, Circle Track is the largest motorsports publication in the country.

About Will Kimmel:

Will Kimmel, the son Bill Kimmel and nephew of 10-time ARCA Champ Frank Kimmel, has earned an impressive 13 track championships and over 90 career wins. He became the first rookie driver to ever win a feature event in his first Super Late Model start at the notoriously difficult Salem Speedway. That same year he became the youngest driver to ever win the Salem Speedway Super Late Model Championship at only 19 years old. Two years ago he started 21^st and finished 3^rd in his debut run in the ARCA 200 at Daytona International Speedway. Last year he was running 5^th in the same race when a flat tire ruined his day.

PRESS RELEASE

Kimmel Signs with Circle Track

Kimmel will be featured in both promotional videos and technical articles as well as acting as a spokesman for the 30 year old publication. The signing is a break from traditional magazine marketing programs but is part of a much larger program.

“We have designed an aggressive promotional program for 2013 that is geared toward building Circle Track’s reach far beyond the 200,000+ loyal racers we have following us both in print and online,” explained Publisher Rob Fisher. “In order to accomplish our goals one of the key elements we needed was a young up and coming but well known racer that still maintains a strong connection with their roots. Will Kimmel is that racer.”

Fisher says that Kimmel bridges that gap between the national touring series racer and the grassroots guy who runs his local track week in and week out. “One of the things that we liked about Will was the fact that when he is not mixing it up at Daytona or Talladega, you can usually find him running his street stock at one of the local tracks in and around his Indiana home. And those are our people, our readers, our customers…the Saturday night racer.”

For Kimmel the deal represents the type of exposure most up and coming racers can only dream about. “I’m so excited to be working with Circle Track. Everyone in our family has been reading the magazine for years, so we all know how big and how influential they are.” said Kimmel. “They cater to real racers with real hardcore technical articles that teach something every time you open an issue. I’m proud to now be a part of their team.”

Kimmel also thinks that the deal will help his team land a major sponsor. “We’ve been working hard to bring sponsorship to this team and having the largest media outlet in racing as a partner brings a dimension to Will Kimmel Racing that no other team has.”

Circle Track is in the process of shooting the first video this weekend and it will debut shortly on www.circletrack.com as well as the magazine’s various social media outlets. Those outlets include:

Facebook: www.facebook.com/CircleTrackMagazine

Twitter: @circletrackmag

Will Kimmel is also active online you can follow him on the following outlets:

www.willkimmelracing.com:

Facebook: www.facebook.com//willkimmelracing

Twitter: @willkimmel

You Tube: www.youtube.com/wkr4469

About Circle Track:

For the last thirty years, Circle Track magazine has taken the most complex technical subjects and theories and put them in practical terms for racers of all levels. It is the proven source for dirt and asphalt Saturday-night racers to obtain the latest in racing technology and how to apply it. If it has an engine and somebody races it, Circle Track speaks to that consumer, with an emphasis on expert-level car construction, engine building and tuning, safety equipment use, chassis tuning, and racing technique. Reaching more than 200,000 racers through its print publication and comprehensive website, Circle Track is the largest motorsports publication in the country.

About Will Kimmel:

Will Kimmel, the son Bill Kimmel and nephew of 9-time ARCA Champ Frank Kimmel, has earned an impressive 13 track championships and over 90 career wins. He became the first rookie driver to ever win a feature event in his first Super Late Model start at the notoriously difficult Salem Speedway. That same year he became the youngest driver to ever win the Salem Speedway Super Late Model Championship at only 19 years old. Last year he started 21^st and finished 3^rd in his debut run in the ARCA 200 at Daytona International Speedway