Kimmel Signs with Circle Track

Posted: Wednesday, February 20, 2013 by WKR in Labels: , , , ,


Kimmel Signs with Circle Track

Circle Track Magazine, the #1 Source for Advanced Racing Technology, announced today that it has signed a personal services agreement with ARCA Racing Series driver Will Kimmel. Kimmel, the third generation racer from Sellersburg, Indiana will represent the Tampa, Florida based publication for the 2013 season.

Kimmel will be featured in both promotional videos and technical articles as well as acting as a spokesman for the 30 year old publication. The signing is a break from traditional magazine marketing programs but is part of a much larger program.

“We have designed an aggressive promotional program for 2013 that is geared toward building Circle Track’s reach far beyond the 200,000+ loyal racers we have following us both in print and online,” explained Publisher Rob Fisher. “In order to accomplish our goals one of the key elements we needed was a young up and coming but well known racer that still maintains a strong connection with their roots. Will Kimmel is that racer.”

Fisher says that Kimmel bridges that gap between the national touring series racer and the grassroots guy who runs his local track week in and week out. “One of the things that we liked about Will was the fact that when he is not mixing it up at Daytona or Talladega, you can usually find him running his street stock at one of the local tracks in and around his Indiana home. And those are our people, our readers, our customers…the Saturday night racer.”

For Kimmel the deal represents the type of exposure most up and coming racers can only dream about. “I’m so excited to be working with Circle Track. Everyone in our family has been reading the magazine for years, so we all know how big and how influential they are.” said Kimmel. “They cater to real racers with real hardcore technical articles that teach something every time you open an issue. I’m proud to now be a part of their team.”

Kimmel also thinks that the deal will help his team land a major sponsor. “We’ve been working hard to bring sponsorship to this team and having the largest media outlet in racing as a partner brings a dimension to Will Kimmel Racing that no other team has.”

Circle Track is in the process of shooting the first video this weekend and it will debut shortly on as well as the magazine’s various social media outlets. Those outlets include:

Twitter: @circletrackmag

Will Kimmel is also active online you can follow him on the following outlets:

Twitter: @willkimmel

About Circle Track:
For the last thirty years, Circle Track magazine has taken the most complex technical subjects and theories and put them in practical terms for racers of all levels. It is the proven source for dirt and asphalt Saturday-night racers to obtain the latest in racing technology and how to apply it. If it has an engine and somebody races it, Circle Track speaks to that consumer, with an emphasis on expert-level car construction, engine building and tuning, safety equipment use, chassis tuning, and racing technique. Reaching more than 200,000 racers through its print publication and comprehensive website, Circle Track is the largest motorsports publication in the country.

About Will Kimmel:
Will Kimmel, the son Bill Kimmel and nephew of 9-time ARCA Champ Frank Kimmel, has earned an impressive 13 track championships and over 90 career wins. He became the first rookie driver to ever win a feature event in his first Super Late Model start at the notoriously difficult Salem Speedway. That same year he became the youngest driver to ever win the Salem Speedway Super Late Model Championship at only 19 years old. Last year he started 21st and finished 3rd in his debut run in the ARCA 200 at Daytona International Speedway