Kimmel Signs with Circle Track
Posted: Wednesday, February 20, 2013 by WKR in Labels: arca racing, circle track magazine, kimmel racing, will kimmel, will kimmel racing
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Kimmel Signs with Circle Track
Kimmel will be
featured in both promotional videos and technical articles as well as acting as
a spokesman for the 30 year old publication. The signing is a break from
traditional magazine marketing programs but is part of a much larger program.
“We have designed an
aggressive promotional program for 2013 that is geared toward building Circle
Track’s reach far beyond the 200,000+ loyal racers we have following us both in
print and online,” explained Publisher Rob Fisher. “In order to accomplish our
goals one of the key elements we needed was a young up and coming but well
known racer that still maintains a strong connection with their roots. Will
Kimmel is that racer.”
Fisher says that
Kimmel bridges that gap between the national touring series racer and the
grassroots guy who runs his local track week in and week out. “One of the
things that we liked about Will was the fact that when he is not mixing it up
at Daytona or Talladega, you can usually find him running his street stock at
one of the local tracks in and around his Indiana home. And those are our
people, our readers, our customers…the Saturday night racer.”
For Kimmel the deal
represents the type of exposure most up and coming racers can only dream about.
“I’m so excited to be working with Circle Track. Everyone in our family has
been reading the magazine for years, so we all know how big and how influential
they are.” said Kimmel. “They cater to real racers with real hardcore technical
articles that teach something every time you open an issue. I’m proud to now be
a part of their team.”
Kimmel also thinks
that the deal will help his team land a major sponsor. “We’ve been working hard
to bring sponsorship to this team and having the largest media outlet in racing
as a partner brings a dimension to Will Kimmel Racing that no other team has.”
Circle Track is in
the process of shooting the first video this weekend and it will debut shortly
on www.circletrack.com
as well as the magazine’s various social media outlets. Those outlets include:
Facebook: www.facebook.com/CircleTrackMagazine
Twitter:
@circletrackmag
Will Kimmel is also
active online you can follow him on the following outlets:
Facebook: www.facebook.com//willkimmelracing
Twitter: @willkimmel
You Tube: www.youtube.com/wkr4469
About Circle Track:
For the last thirty
years, Circle Track magazine has taken the most complex technical subjects and
theories and put them in practical terms for racers of all levels. It is the
proven source for dirt and asphalt Saturday-night racers to obtain the latest
in racing technology and how to apply it. If it has an engine and somebody
races it, Circle Track speaks to that consumer, with an emphasis on
expert-level car construction, engine building and tuning, safety equipment
use, chassis tuning, and racing technique. Reaching more than 200,000 racers
through its print publication and comprehensive website, Circle Track is the
largest motorsports publication in the country.
About Will Kimmel:
Will Kimmel, the son
Bill Kimmel and nephew of 9-time ARCA Champ Frank Kimmel, has earned an
impressive 13 track championships and over 90 career wins. He became the first
rookie driver to ever win a feature event in his first Super Late Model start
at the notoriously difficult Salem Speedway. That same year he became the
youngest driver to ever win the Salem Speedway Super Late Model Championship at
only 19 years old. Last year he started 21st and finished 3rd
in his debut run in the ARCA 200 at Daytona International Speedway